Mercure - January 2007
This portfolio of 24 regional mid-market full service hotels was acquired from Macdonald hotels who previously operated it under the Macdonald brand. Following the acquisition, Accor were appointed through a management contract to operate them under the Mercure brand. The hotels are all 3 and 4 star rated and offer a range of conference, leisure and food and beverage facilities catering to both the corporate and leisure markets.
The portfolio has a mix of new city centre hotels and older heritage hotels, each of which is a hotel of character and distinction. They are, or have been, dominant in their market place and are typified by excellent locations and there are opportunities to both improve and add bedrooms and other facilities.
Key facts:
- 24 Hotels
- 2,511 bedrooms
- Positioned in the corporate and leisure 3 and 4 star market
- Regional locations where competition is limited
- Operated by Accor under the Mercure brand