| Background
- In March 2000, Moorfield Group, a real estate and real estate related
investment, trading and development group, established a company
(Domain) to provide purpose built accommodation for
students and key workers close to educational or workplace locations.
Domain was set up by Moorfield after careful analysis of the market and the opportunity. The conclusion was that there was a significant gap in a market where the number of students and key-workers seeking high quality affordable accommodation was likely to increase and remain at a high level.
Domain was established to focus on
developing high quality affordable accommodation for university
students and key-workers (such as medical students, doctors, nurses,
and hospital workers). At many universities throughout the UK there
is an acute shortage of affordable quality accommodation. Over
recent years, the number of students in higher full-time education
has increased substantially, and university finances have been
targeted towards educational facilities and not the provision of
living accommodation. Key-workers from hospitals and other public
sector bodies (eg the fire service, the police, teachers etc) have
also experienced accommodation constraints due to the relatively
low income of their profession.
Responsive to the Environment
- All projects were developed with consideration given to local environmental
and community issues. Domain worked with local authorities, NHS Trusts
and Universities to provide high quality, affordable and well located
accommodation for key-workers and students. The projects should be
considered as part of the regeneration of inner cities through a partnership
approach.
Quality Management - Domain
provided a comprehensive and responsive service to residents via an
on-site management, security and maintenance team. The management system,
based upon the principles of ISO 9002, ensured a quality service.
Tenant involvement with Domain schemes is encouraged with liaison committees
meeting on a monthly basis.
Moorfield
project managed the development of all of its schemes from identifying
and acquiring the site, through design, financing, planning, construction,
marketing, opening and then operating the scheme.
Sites were identified having undertaken detailed analysis of the cities in which
the universities and other higher education establishments are based.
This included a study of the quantity and quality of existing accommodation,
the number of students and where they currently live relative to their
place of study. The attitude of the university’s senior management to
a private sector provider of accommodation is also a material consideration
(as Domain may be in competition with the accommodation provided by the
university), as are the availability of suitable sites in close proximity
to where students study, together with the chances of success of any
development proposal in the local planning environment.
All the schemes provided superb quality city centre accommodation
in a highly secure and comfortable environment. The buildings were laid
out in flats of six or four bedrooms, each flat having a communal kitchen/
living area that is comprehensively equipped. All bedrooms had full
en-suite facilities, and furnishings include a bed, wardrobe, desk and
chair and bedside cabinet. In addition each room had separate telephone
and data points and all living areas had a colour television with a
Sky Digital package and television licence provided. The schemes were
designed to be highly energy-efficient and had a comprehensive CCTV
system, together with 24-hour on-site staffing.
www.domain.moorfield.com
domainenquiry@moorfield.com
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